уровня IELTS по английскому языку. № 57.
Прочтите текст о Calvin Klein и сопоставьте
заголовки (A-G) с пунктами с 1 по 7.
the text about Calvin Klein and match headings
(A-G) with paragraphs 1 to 7.
Hero or villain? B A good business partner C Boxing clever D Why he's famous E Smell of success F Eye for business G His big break
He's the man whose name has turned into
one of the world's most recognisable brands
- along with Coke, Pepsi, Kodak and Nike.
A great fashion designer, a genius at marketing
and a style pioneer - Klein was the first
to launch affordable designer jeans, make
underwear for men fashionable and create
the world's first unisex fragrance range,
In 1968, Klein and his childhood friend,
Barry Schwartz, launched a line of men's
and women's coats. The combination of Klein's
design talents and Schwartz's business acumen
soon attracted the attention of the fashion
world. By the '70s the line had expanded
to include women's clothing and a whole
With a line of classic, sharp designs in
neutral tones, Klein revolutionised the
industry with his minimalist style. In the
late '70s Klein really began to make a name
for himself globally when he introduced
designer jeans at an affordable price. In
one of the world's most famous ad campaigns,
teenage model and actress Brooke Shields
made it known that: 'nothing stood in the
way of her and her Calvins.'
Building on the fame his jeans had given
his name, Klein introduced Calvin Klein
underwear in 1982. For the first time ever
men's underwear was perceived as a fashion
item - no longer just a practical product.
Calvin Klein made boxer shorts into a sexy
style statement - with men wearing their
boxers high and trousers low to show off
the Klein brand name round their waist.
Another controversial ad campaign featuring
Mark Wahlberg helped make the line a global
Around the same time Klein launched scents
such as Obsession and Eternity. Ever the
revolutionary, he was also the first to
release a line of unisex fragrances - CK
One. Again Klein used a series of stylish
and sexy ad campaigns to make his fragrances
a phenomenal success.
The success of the designer's brand can
be linked to two strengths: his undeniable
fashion talent but also his ability to promote
and position his brand superbly. Klein is
undeniably a fashion visionary but he is
also recognised as a marketing genius who
has changed the face of advertising by continuously
pushing back the barriers.
Klein was recently voted one of Time magazine's
25 Most Influential People. When his only
daughter Kelly was kidnapped and he agreed
to hand over the money at great risk to
his own safety, he received the admiration
of many. However, some people said that
she had not really been kidnapped and that
Klein just wanted the publicity.
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